The Mekanism Guarantee: They Engineer Virality

By Veronica Swift · Friday, April 23rd, 2010

The Mekanism Guarantee: They Engineer Virality
Photograph by Peter Rad WORKING BLUE: The partners (topless and vulnerable) and fellow Mekanistas at the Victoria Theater in San Francisco’s Mission district. From left, CEO Pete Caban, director Ian Kovalik, president Jason Harris, and founder and creative director Tommy Means | Photograph by Peter Rad Its viral ad work runs from lowbrow to esoteric to downright scary — and that’s all part of …

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